Campaign Design Projects

I led the creation and execution of a comprehensive end-to-end marketing campaign, from strategic planning and creative direction to launch.

Make Your Move

Delta Sigma Pi Gamma Chapter | Co-Ed Professional Business Fraternity | Fall 2023 Recruitment Campaign

Fall 2023 Recruitment’s theme is “Make Your Move with Delta Sigma Pi.” Incorporating visual elements that resemble chess, our campaign aims to inspire recruits to be part of our chapter, pushing them to take the initiative and make a difference as a brother of Delta Sigma Pi. As the Marketing Director, I spearheaded the creation of all promotional material including recruitment posters, website design, Instagram posts, and business cards, which contributed to a 48% increase in engagement compared to the past year. Reaching over 8000 accounts in 1 month, we successfully recruited 200+ students to recruitment week.

Website Homepage

I transformed the official chapter website, enhancing its user-friendliness and incorporating more photos of our brothers to showcase the fraternity’s strong community spirit. Explore the latest version of our website, built based on the framework I have developed.

Business Cards

Front

Back

LinkedIn Banner

Recruitment Flyer

Sticker Designs

Social Media Content Creation

I created event promotion Instagram posts aligning the “Make Your Move” campaign aesthetic to communicate event details.

  • "Make Your Move"

  • Recruitment Schedule

  • Theme Teaser

  • Club Fair Promotion

  • Information Session 1

  • Information Session 2

  • Career Night

  • Case Competition

  • Community Service

  • Alumni Night

  • Game Night

  • Application Reminder

Check out my co-director and I’s initial campaign concept pitch when running for the Marketing Director position.

Campaign Concept Pitch

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Content Creation
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Branding Strategy