Resume

This is a breakdown of my past professional and leadership experiences. For the full resume, click the button below.

Professional Experiences

Coordinated paid media campaigns and interview articles for PRIDE month by communicating with media clients and influencers to ensure alignment with Givenchy’s D&I efforts, achieving 473K impressions and an EMV of 7.1K€
Evaluated 120+ influencers based on engagement rates, audience demographics, and platform activity, curating a guest list for product launch event and identify potential brand ambassadors, increasing brand visibility and engagement
Analyzed key performance metrics for retail sales across various channels, identifying top-performing stores in Japan and unique buying behaviors of inbound customers, contributing to a 27% increase in sales YTD versus last year

Directed in presenting a unique hip hop dance video shoot concept to an event planning client for an event at a theatre in Paris, attracting over 2500 attendees and generating significant buzz on social media platforms
Facilitated video shoot projects centered around social activism, overseeing all aspects from ideation, budgeting, schedule development, to venue management, resulting in impactful videos sparking meaningful conversations online

Constructed four new initiatives by analyzing 120+ client NPS and feedback data, conducting Excel data analysis, and reporting key insights to client-facing teams, resulting in 15% improvement in client engagement
Developed corporate rebranding strategy through competitor and social media analysis, new brand assets, website implementation, and case study insights to enhance brand positioning and client experiences

Assessed industry and social media trends, 100+ Qualtrics survey responses, and 5+ expert interviews to design a partnership strategy for a beverage client’s Boston market entry
Presented brand growth strategy for retail client to increase college student brand awareness by defining target audience’s behaviors and conceptualizing events, social media, and partnership tactics, to increase engagement

Produced graphics, event themes, décor, and installations for 4 large-scale events with 400+ total attendees to convey magazine’s mission of highlighting artistic expression of POC creatives, advocating for DE&I in creative industry
Planned launch parties including concept ideation, social media, and registration while liaising with 50+ staff members

Created social media strategies and a promotional timeline to renew the organization’s brand image, boosting Instagram account engagement by 658% in 1 month, reaching 8000+ accounts, and attracting 200+ students to recruitment week
Designed website, banners, and social media content as promotional assets for recruitment on Photoshop and Canva