Branding Strategy Projects
Pro-bono client work and case studies built my skills and knowledge on capturing and leveraging market opportunities for companies across the fashion, food & beverage, and technology industries.
The Guerrilla Marketing Society
Market Entry and Brand Growth Strategies
The Guerrilla Marketing Society is a pro-bono marketing consultancy providing marketing tactics to a various portfolio of clients including food & beverage, retail, and technology. We analyzed industry trends, conducted customer segmentation, and examined survey responses to understand the clients’ consumer behaviors and develop recommendations that address the needs in the market.
Lunar Hard Seltzer
Our client, Lunar Hard Seltzer, is an Asian-inspired craft hard seltzer brand empowering AAPI representation. We proposed a market entry strategy for Lunar to develop its young customer base in the Boston market through event, guerrilla, and social media marketing strategies which involve partnerships with local businesses, festivals, and upcycling programs.
Buffalo Exchange
Buffalo Exchange is a fashion resale retailer operating under the “buy, sell, trade” business model. We proposed a brand growth strategy for Buffalo Exchange to increase its awareness amongst college students through campus events, social media tactics, and partnerships with student organizations.
Trello Social Media Advertising Strategy
Case Study on Trello and Recommendations for SMA
As a team of 8 people, we created a comprehensive social media advertising strategy for Trello, a project management platform. The business plan features funnel, audience, creative, and landing page strategies for Trello to enhance its social media advertising strategy in order to grow as a leading force in the industry. Our focus was to tailor the user experience and social media exposure for both personal and business use.
