Digital Media Campaign Projects
From media articles to celebrity tie-ups, my digital marketing work is driven by a passion for bringing inspiration and impact in the creative space.
LVMH Fragrance Brands
Digital Marketing and Business Controlling Intern for Parfums Givenchy & Kenzo Brands
As part of the digital marketing team, I contributed to digital media projects in the Japanese market, focusing on product campaigns and brand initiatives that extended beyond core business operations. My role was to ensure seamless alignment with the overarching brand voice of Parfums Givenchy and Kenzo Brands. Below are select projects I had the opportunity to be involved in.
Pride Month Article with Beauty Influencer Zutti and Digital Creator Axel
Diversity, Equity, and Inclusion (DE&I) is at the heart of Parfums Givenchy’s operations. In celebration of Pride Month, Givenchy collaborated with Fashionsnap, a leading media platform for fashion, beauty, and pop culture, to bring forth a conversation. Zutti, a beauty influencer who advocates for genderless beauty, and Axel, a Swedish-Japanese UGC creator, have been heavily involved in Givenchy’s DE&I initiatives. This article covers their conversation about inclusivity and ongoing challenges in the beauty space and the metaverse. I coordinated all communication between Fashionsnap, Zutti, Axel, and Givenchy headquarters to bring this conversation to life. For the full article, click the button below.
SPUR Magazine & Raul (SnowMan) Media Tie-up Campaign
Parfums Givenchy collaborated with Raul, a member of the popular J-pop idol group Snowman, to promote the Irresistible perfume franchise. As one of our best-selling lines particularly among younger audiences, this collaboration with Raul resulted in 470K impressions and of X. I facilitated communication between SPUR and Givenchy headquarters to ensure the brand’s voice was accurately conveyed throughout the article and overall campaign. Leveraging my bilingual skills in Japanese and English, I served as the liaison, effectively communicating the campaign’s nuances. For the full article and X post, click the buttons below.
LIPS Review Site Content Creation
LIPS is a top review site for cosmetics and beauty products, where user reviews determine the yearly award-winning items. Each month, Givenchy’s official account shares content to promote new collection launches and ongoing campaigns. I was responsible for managing the official Givenchy account with over 300K followers and crafting the copy and posts promoting our upcoming product launches. Check out the buttons below for the full posts.
